SIMON CAKE
Training Systems Professional
Why This Matters
20 years transforming how organizations develop their people through innovative training systems and human-centric design
Key Strengths
Certified Training Systems Expert
Triple qualified in VET: TAE50216, TAE50111, TAE50211 - built for RTO compliance and quality frameworks
7+ Years Technical Training Management
Programs Manager delivering training workshops, assessments, and enablement programs across ANZ at scale
Inception to Execution Leadership
End-to-end program delivery from concept development through technical implementation and stakeholder management
Advanced Systems & Innovation Focus
20 years with global tech leaders managing complex technology stacks, omni-channel platforms, and digital transformation
Human-Centric Design Thinking
Certified in Design Thinking for Innovation - building training systems that actually develop people to their potential
Employment History
Two decades of training, transformation, and technical leadership
Founder
Third Axis Consulting
Human-centric business transformation and innovation consulting. Drawing on 20 years with global tech companies, I partner with organizations from opportunity discovery through solution design to execution. Specialized in unlocking organizational depth and dimensionality.
Strategic Business Transformation Manager
Apple
Owned business development and delivery of affordability tools accelerating partner businesses across ANZ sales channels.
- Product management of technology stacks for omni-channel commerce, consumer finance, trade-in and apps
- End-to-end sales and technical implementation from sell-in to project delivery
Strategic Business Development Manager
Apple
Strategic planning and digital transformation for Consumer Channels, with focus on Apps, Education, and Small Business programs.
Programs Manager (Sales & Technical)
Apple
Management of Technical Training across ANZ including the Apple Consultants Network:
- Developed and delivered technical training workshops and assessments
- Expanded role (2019) to encompass Small Business programs and training
- Sales enablement for Retail and Carrier channels
- Stakeholder management across diverse technical and commercial teams
Additional Apple Leadership (2009-2015):
Business Development Manager (2012-2015) - Sales, support and management for Specialist Channel and Distribution
Area Sales Manager (2011-2012) - Reseller sales, training and development for Mass Merchant Channel
Apple Solutions Consultant (2009-2011) - Customer-facing sales, solutions and partner management
Retail Manager
JB HiFi
Four years of retail operations management and team leadership in consumer electronics.
Education & Qualifications
Diploma of Training Design and Development
TAE50216
MRWED Training • 2018
Diploma of Vocational Education and Training
TAE50111
MRWED Training • 2017
Diploma of Training Design and Development
TAE50211
MRWED Training • 2017
Certifications
Design Thinking for Innovation
App Development with Swift - Associate
App Development with Swift - Certified User
Core Competencies
Technical & Leadership Skills
Program & Project Management
- End-to-end program delivery
- Technical project leadership
- Stakeholder management
- Cross-functional team coordination
Training & Development
- Training needs analysis
- Curriculum design and development
- Assessment system creation
- Training delivery and facilitation
- Quality assurance and evaluation
Business & Technology
- Digital transformation strategy
- Technology stack management
- Business development
- Solution architecture
- iOS development fundamentals
Leadership Capabilities
- Strategic planning and execution
- Change management
- Team development and coaching
- Performance management
- Consultative selling
Key Achievements
- Managed technical training programs across entire ANZ region for 7+ years
- Led digital transformation initiatives involving complex omni-channel technology stacks
- Developed and delivered training workshops, assessments and enablement programs at enterprise scale
- Built and maintained relationships with diverse stakeholder groups from technical SMEs to executive leadership
- 16-year progressive career with global technology leader demonstrating consistent advancement